Horizon League, Nelligan Sports Marketing announce renewal of U.S. Army corporate partnership for 2009-10

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INDIANAPOLIS --- The Horizon League and Nelligan Sports Marketing announced Monday (Aug. 17) that the U.S. Army has agreed to an extension of its corporate partnership agreement for the 2009-10 academic year.

In the fourth year of its partnership, the U.S. Army will continue to be the presenting sponsor of the Horizon League's annual men's soccer, women's soccer, and baseball championships, which are known as the "Horizon League (insert sport) Championship presented by the U.S. Army."

"The Horizon League is a premiere Midwestern athletic conference whose member institutions have both a rich academic and athletic heritage. The league embodies leadership, teamwork, strength and perseverance ... all qualities that are also shared by the Army's Warrior Ethos and the core values of a Soldier," said Patrick Callahan, Management Supervisor with the Army's advertising agency - McCann Erickson. "We are proud to be in our fourth year of partnering with this outstanding league and its many dedicated men and women student-athletes."

The U.S. Army also will retain its role as title sponsor of the U.S. Army Horizon League Scholar-Athlete of the Month awards for men and women.

"We are pleased to continue our partnership with the U.S. Army for a fourth year," said Horizon League Commissioner Jonathan B. LeCrone. "Their support has enabled us to improve our championships in addition to recognizing our deserving student-athletes' academic performance."

Said John Penny, Vice President, Nelligan Sports Marketing, "We are very excited to have the opportunity to build upon our relationship with the U.S. Army at the Horizon League. The association with the League will provide a unique opportunity for U.S. Army to reach college sports fans in a number of their strategic markets located throughout the Midwest."

Comprised of 10 public and private institutions of higher learning, the Horizon League is an NCAA Division I athletics conference that sponsors 19 intercollegiate championships and is headquartered in Indianapolis. The League and its member institutions aspire to teach young people, through athletic competition, the value of learning, service to others and personal responsibility.

Member institutions of the Horizon League are Butler University (Indianapolis), Cleveland State University, the University of Detroit Mercy, the University of Illinois at Chicago, Loyola University Chicago, Valparaiso (Ind.) University, the University of Wisconsin-Green Bay, the University of Wisconsin-Milwaukee, Wright State University (Dayton, Ohio) and Youngstown (Ohio) State University.

Horizon League teams have enjoyed national success in a variety of sports in recent years, most notably in men's basketball, in which its teams have advanced to the Regional semi-finals of the NCAA Championship three times in the past seven seasons.

For more information about the Horizon League, log onto www.horizonleague.org. Nelligan Sports Marketing, Inc. provides sales and marketing expertise for sports properties worldwide. NSM is dedicated to building long-term relationships with clients through exceptional management of the properties represented and by maximizing revenue growth through their corporate relationships.

NSM represents some of the elite college properties in the country, including the Colonial Athletic Association and its twelve member institutions , the Horizon League, the Pac-10 Conference, the Patriot League, Brown University, the University of California, Santa Barbara, Colorado State University, Eastern Michigan University, Fairfield University, Florida Atlantic University, Indiana State University, Indiana University Purdue University Fort Wayne, the University of Louisville, Marquette University, Middle Tennessee State University, Monmouth University, the University of Pennsylvania, Princeton University, Providence College, Rutgers University, West Virginia University, the University of Wisconsin-Green Bay, the Champs Sports Bowl, the Capital One Bowl and the Penn Relays.

For more information about Nelligan Sports Marketing, please visit www.nelligansports.com.